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The Country That Fired Its Own Sales Force
Britain’s Parliament says events are trade, not tourism. America is running the same experiment.
22 hrs ago
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David Adler
3
1
June 2026
A NEW ENTRY FOR THE BIGGEST EVENT FLOPS IN HISTORY?
When we published The 50 Biggest Flops in Event History, we didn’t expect to be revisiting the list so soon. Then America handed its most important…
Jun 29
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David Adler
1
2
Cannes Lions Got an A. The Great American State Fair Got an F.
An Event Pro Perspective: Cannes Lions proved the gathering is the future of marketing. Washington couldn't keep the ice cream cold.
Jun 27
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David Adler
8
1
1
Going On Now: The Cannes Lions Field Guide 2026 (Don't Read This if the FOMO is Hard to Take)
Every beach, villa, pier, port, and yacht. Who will be where, and why it matters.
Jun 21
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David Adler
6
1
3
You Are About to Have Your Mind Changed at Cannes Lions This Week
A field note for first-timers, veterans, and everyone fighting six hours of jet lag on the Croisette.
Jun 21
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David Adler
2
The American Dream, Italian Style
Julius Solaris built the largest independent voice in the global events industry one week at a time. This is the story of how.
Jun 18
•
David Adler
10
2
1
The New Mayor of the Event Agency World?
Howard Givner founded and sold two event companies, built a graduate school for the industry, and survived the cancer that nearly killed him. Now he…
Jun 16
•
David Adler
5
The New Mayor of the Event Agency World?
Howard Givner founded and sold two event companies, built a graduate school for the industry, and survived the cancer that nearly killed him. Now he…
Jun 16
•
David Adler
4
1
Another Proof Point On Why Event Values are Rising: They Don’t Know They’re Making Our Case
The ritual renaissance just landed on CBS Mornings, NPR, and the Times bestseller list. The events industry should be paying attention
Jun 15
•
David Adler
5
5
2
Why the Smart Money Is Buying the Events Industry
More than five billion dollars in five weeks says human assembly is the asset class of the decade. Here is what the front page hasn’t figured out yet.
Jun 11
•
David Adler
8
2
Mark Brewster Wants the Events Industry to Write the Survey First
The feedback approach the industry is slow to adopt , and the one man who keeps arguing for it.
Jun 8
•
David Adler
4
1
Attention Eventlandia: Low Cognitive Load Is the New Luxury
The hidden cost nobody in the room has thought to measure.
Jun 5
•
David Adler
4
1
1
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