The Exhibition Reset

How a quiet industry that moves cities, markets, and trust is questioning the very format that made it powerful

Editor’s Note: Who UFI Is — and Why This Matters as the World Shrinks. This extra long form story is anchored in the UFI – The Global Association of the Exhibition Industry Global Exhibition Barometer (36th Edition), a biannual survey of 378 exhibition companies operating across 57 countries, UFI is not an exhibition organizer, a venue owner, or a com…