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The Quiet Industry That Moves Cities

Why exhibitions have become one of the most reliable signals of economic confidence — and what the global industry’s own data reveals about the future of gathering

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David Adler
Feb 02, 2026
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This story draws on the UFI Global Exhibition Barometer (36th Edition), a biannual survey of 378 exhibition companies operating across 57 countries, produced by UFI — The Global Association of the Exhibition Industry. UFI is not a show organizer or venue owner, but the system-level coordinating body for the global exhibition industry, offering a rare cr…

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