Before the crowds arrive in Barcelona, a quiet experiment: using AI to “listen” to the IBTM World 2025 agenda — and discover what it really says about the state of our industry.
The Agenda Experiment: Reading IBTM Before It…
Before the crowds arrive in Barcelona, a quiet experiment: using AI to “listen” to the IBTM World 2025 agenda — and discover what it really says about the state of our industry.