The Agenda Experiment: Reading IBTM Before It Happens

Before the crowds arrive in Barcelona, a quiet experiment: using AI to “listen” to the IBTM World 2025 agenda — and discover what it really says about the state of our industry.

Editor’s Note: This story is designed for organizers to use before publishing an agenda — a pre-launch feedback loop to ensure your program actually reflects your goals, audience, and values.

Long before Barcelona’s convention halls filled with buyers, badges, and buzzwords, the show now called IBTM Worldbegan as a daring idea: a European showcase for th…