Mark Brewster Wants the Events Industry to Write the Survey First

The feedback approach the industry is slow to adopt , and the one man who keeps arguing for it.

At a recent SISO gathering of major exhibition leaders, an executive leaned over to Mark Brewster in the back of a breakout and said the session they were sitting in was, bluntly, awful. The speaker had missed the point. The content was thin. The room was tuning out. Two minutes later, the speaker wandered over to say hello. The same CEO turned, smiled,…