David, what a fantastic spotlight on GPJ’s 111th anniversary. Few firms have not only endured but reinvented themselves across so many waves of change in our industry. From parades in 1914 to hybrid showcases in 2025, their story reminds us that survival in events is really about transformation.
What struck me most is how the words haven’t changed—“production,” “live,” “experience”—but the operating model has. Referencing today’s most resonant events do require the Event Ops War Room: a new orchestration of emotional strategists, social producers, AI prompt engineers, vibe curators, and engagement loop designers.
The old measure of success was applause, a glossy trade pub mention, maybe a TV hit. The new measure is ripples: how moments extend, amplify, and loop back into culture in real time. GPJ’s anniversary isn’t just a celebration of heritage—it’s a signal that the firms who will lead the next century are those that turn convenings into serialized, emotion-engineered media properties.
The truth is: we no longer just design for the person in the room. We design for the person on the scroll. And when an event can move a room and then make that room move the world—that’s when we’ve hit the mark.
Congratulations to GPJ on 111 years. The Event Ops War Room is officially open and I look forward to be continually inspired by their innovations.
David, what a fantastic spotlight on GPJ’s 111th anniversary. Few firms have not only endured but reinvented themselves across so many waves of change in our industry. From parades in 1914 to hybrid showcases in 2025, their story reminds us that survival in events is really about transformation.
What struck me most is how the words haven’t changed—“production,” “live,” “experience”—but the operating model has. Referencing today’s most resonant events do require the Event Ops War Room: a new orchestration of emotional strategists, social producers, AI prompt engineers, vibe curators, and engagement loop designers.
The old measure of success was applause, a glossy trade pub mention, maybe a TV hit. The new measure is ripples: how moments extend, amplify, and loop back into culture in real time. GPJ’s anniversary isn’t just a celebration of heritage—it’s a signal that the firms who will lead the next century are those that turn convenings into serialized, emotion-engineered media properties.
The truth is: we no longer just design for the person in the room. We design for the person on the scroll. And when an event can move a room and then make that room move the world—that’s when we’ve hit the mark.
Congratulations to GPJ on 111 years. The Event Ops War Room is officially open and I look forward to be continually inspired by their innovations.
Thanks mark. Love the comment.