A NEW ENTRY FOR THE BIGGEST EVENT FLOPS IN HISTORY?

When we published The 50 Biggest Flops in Event History, we didn’t expect to be revisiting the list so soon. Then America handed its most important gathering brief in 250 years to the wrong designers

When we published The 50 Biggest Flops in Event History, we noted one pattern running through nearly every entry: the gap between ambition and execution is always widest when the wrong people are in the room. See our coverage from last week that compared the Great American State Fair to the highly successful Cannes Lions Creativity Festival that happene…