FLOP No. 21 – Tesla Cybertruck Demo Fail (2019)

Gatheringpoint.news: The 50 Biggest Flops in Event History

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The Promise: A live launch event promised bulletproof windows, futuristic design, and a theatrical moment to redefine the truck category.

What Happened: Elon Musk invited his designer to throw a metal ball at the Cybertruck’s glass. The “armor glass” shattered. A second throw broke another window. The moment went viral—but for all the wrong reasons.

What Failed: The spectacle proved the opposite of the pitch. The message and the medium collided.

What We Learned: When the demo is the moment, rehearsal isn’t optional.

What an Event Pro Would’ve Advised: Test every element. Plan for fallback. Be ready to pivot from flop to transparency.