WHY YOU WANT PERENNIALS IN THE ROOM

They don’t fit into generations; they transcend them — and they’re the uncredited engine behind every event that has ever truly worked.

Spend enough time inside conferences, festivals, leadership summits, donor weekends, board retreats, or the countless micro-societies we call “events,” and you begin to understand that a room is never neutral. A room has a chemistry. Sometimes that chemistry is flat, polite, dutiful. Sometimes it’s turbulent in all the wrong ways. But every once in a wh…