Why 94% of Attendees Don't Want Celebrity Keynotes
New Freeman research shows the booking strategy that built the modern conference is quietly losing the room.
A note from the editor. This runs long. 3,400 words, roughly a fifteen-minute read. The keynote question has been misunderstood for fifteen years across two industries, and the Freeman Spring 2026 Learning Trends Report finally gives us the instrumentation to name the pattern. Worth the time if you organize events, book speakers, or sit on a program com…
