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What the Miami Boat Show Is Really Selling

Not Just Yachts — A Billion-Dollar Marketplace and the Future of Event Power

David Adler's avatar
David Adler
Feb 17, 2026
∙ Paid

The first thing you notice at the Miami International Boat Show is not the size of the yachts but the assurance with which the entire enterprise unfolds. Across the broad, sun-struck expanse of Biscayne Bay, a temporary marine city assembles itself each February, floating docks joined with quiet engineering confidence, gangways aligned as though drafted…

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