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Gathering Point News

The Idea Vault

What Not to Do: 25 Event Ideas That Should Never Be Repeated

From 50 years of watching what works—and what definitely doesn’t

David Adler's avatar
David Adler
Jul 06, 2025
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After five decades in the event world, I’ve seen the standing ovations—and the long, painful silences. This list isn’t a takedown. It’s a field report. A deeply lived record of ideas that sounded great in a brainstorm and fell flat in the ballroom.

Some are rooted in ego. Others in budget panic. Most are about not reading the room.

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