What Beyoncé’s Rehearsal Town Taught Me About the Future of Events

A trip to Rock Lititz opened a door I didn’t expect—a blueprint for how all experiences could be built with memory, intention, and less chaos.

This started as a road trip. It turned into a reset.

A few weeks ago, I joined 21 producers, creatives, and thinkers for a visit to Rock Lititz—the quiet Pennsylvania campus where Beyoncé, Taylor Swift, and U2 rehearse their world tours. What we saw there wasn’t just about staging a show. It was about how experiences get built. Emotionally. Logistically.…