The New Era of Events Is Not So New

From private clubs to YPO to PTTOW, how gatherings have quietly become part of who we are

I remember hearing about PTTOW when it first started, about fifteen years ago, and not thinking much of it. It sounded like a slogan more than a structure, the kind of thing that might flare up for a year or two and then disappear, and it didn’t seem to belong in the same conversation as trade shows or association meetings or anything I had spent a care…