How Eventfluencers Are Rewriting the Rules of Live Events

A new class of creators is blending charisma, community, and cutting-edge hybrid tech to fill rooms, break the fourth wall, and challenge the events industry to keep up.

For more than a century, in-person events have been the ultimate stage for influence. Ballrooms, boardrooms, convention centers, stadiums—the architecture of gathering has powered commerce, culture, and politics alike. The events industry built its empire on these spaces, perfecting the choreography: run-of-show precision, lighting and sound as emotiona…