The Near-Science of the Goodie Bag: Why Some Swag Fails and Others Make History

The BizBash Origin Story: The World’s Largest Goodie Bag

Twenty-five years ago, at the first BizBash Fresh Idea Show, we set out to do something that had never been done before. Events had long relied on goodie bags as a way to extend their brand beyond the ballroom doors, but we wanted to turn that concept into a spectacle.