The Latest Freeman Trend Report: The End of Boomer Thinking in Events

Freeman has once again reminded the industry that spectacle is no longer enough. Experience must now be defined by outcomes, participation, and authenticity.

I can still picture it: walking into the Teen Vogue Summit at the New School in 2018, feeling like an anthropologist dropped into another era. I was likely the only person in the room over sixty. By the standards of my generation, the staging was a disaster. The rug looked like it had been bought down the street. The chairs were the kind you’d expect in…