The Exhibition Industry Global Strategist Jochen Witt Opens Up About The Evolution of Exhibition Power

After decades defining how the world measures trade fairs, Witt argues the next era will be driven less by square meters and more by vertical density, regional power, and the quality of interaction.

Editor’s Note: When I spent 25 years at BizBash, my focus was firmly on cities like New York, LA, Chicago, Miami, DC, Las Vegas, Boston and Toronto—international was never top of mind. Then I met Kai Hattendorf, who ran UFI, the global association for trade show organizers. Kai recently joined jwc, and through him, I discovered Jochen Witt. Witt’s firm,…