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The Architecture of Serendipity

Freeman’s Latest Report Says It Loud: Networking Doesn’t Happen on Its Own

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David Adler
Jul 23, 2025
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For too long, the event industry has treated networking like a natural resource—abundant, automatic, and free. Just put people in a room, offer wine, dim the lights, and wait for something to happen. Connection, we’ve assumed, is a given.

It isn’t. And Freeman’s new 2025 Networking Trends Report says so—finally and forcefully.

Why Freeman’s Voice Matters

L…

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