The Archaeologist of Place: Vic Isley and the New Power of Destination Leadership
The essential skill set for anyone in destinations: one year after Hurricane Helene, Asheville, NC showed leadership means resilience, culture, and survival—a lesson many places have already learned.
Asheville in the fall of 2024 was the kind of place travel marketers dream of showcasing. The leaves along the Blue Ridge were preparing their annual blaze of gold and crimson, the breweries along the French Broad River were humming, and restaurants by James Beard–nominated chefs were booked out weeks in advance. Travel and hospitality here wasn’t a van…
