The Agenda Analysis: What PCMA's Convening Leaders Conference Says About the Event Industry Right Now

A close reading of the Convening Leaders agenda reveals an industry seeking reassurance, unity, and identity—while quietly sidestepping its hardest operational truths. (Part 1 of three stories)

There are conferences that exist to transact business, and there are conferences that exist to reassure a profession about who it believes itself to be. PCMA Convening Leaders has always belonged to the latter category. It is not a trade show. It does not revolve around a sales floor. It does not pretend to be a marketplace. is, at its core, an annual …