Part 1: Where Beyoncé and Taylor Swift Rehearse—Inside the Secret Town Powering the Global Event Industry

Lititz, Pennsylvania is where concerts are born, producers recalibrate, and the future of live experience quietly takes shape in barns and bunkers.

Editor’s Note: This story began as a dispatch from a summer road trip to Rock Lititz with a group called the Black Box Collective. I thought I was visiting a behind-the-scenes campus for rock stars. What I found was something far more foundational: a blueprint for how all live events could evolve—if we let them. This is Part 1 of a two-part series. The …