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Neuroscience Cheat Sheet For Events

10 Strategic Ways to Use Science for Better Gatherings

David Adler's avatar
David Adler
Jun 26, 2025
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*The Dopamine Loop: Anticipation is Everything**

Science: Dopamine spikes more in *anticipation* of a reward than in receiving it. Event Tactic: Tease surprises, build suspense, release partial reveals. Think mystery speaker intros, blackout reveals, dramatic room turnarounds. Example: Send an “unlockable” welcome packet or use digital boarding passes with countdowns.

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