Leaning Into Attraction as An Event Asset

Like it or not, every event you produce is running on it. The Axios story this morning, the science, and ten ideas worth stealing.

Axios filed a story yesterday that names what every event organizer in America has been quietly designing around for forty years. Attraction. Singles events on Eventbrite doubled from 2022 to 2025, with 2024 as the peak year, a thirty percent rise in events and an eighty-five percent jump in attendance year over year. Run clubs are the new Tinder. Lesbi…