Leadership Is the Events Industry's Secret

What Bowling Alone, two industry crises, and the longevity research all point to.

A note before the lede. This piece runs longer than the typical Substack post, which is deliberate. The argument I am making, that the events industry rests on a thin and largely unnamed layer of unpaid leaders, cannot be made by gesturing at the idea. It can only be made by naming the people. The eight founders of the Experiential Guild of America, the…