It’s 6:00 a.m. on a Sunday. I’ve got coffee in hand and a half-formed idea spinning in my head: What if we brought the world of infrastructure digital twins into the room—before the concrete’s even poured?
No name. No deck. Just a spark.
By 8:00 a.m., I had a modeled event, a business case, a vision deck, a press release, and a sizzle video script—all generated using AI tools, prompts, and a creative process I’ve honed after decades in the event space.
This isn’t a case study. It’s a Vanity Fair–style notebook entry. A brain-dump-meets-prototype. A public peek behind the scenes of how I think, build, and test whether an idea holds up.
And the result? An investor-ready concept for a new event brand called TWINPORT—which you’ll see after you try the prompts yourself.
But let’s not get ahead of ourselves. The point isn’t to copy my answer—it’s to see what you can build when the friction is gone.
Here’s the system I used. Try it for yourself.
Let’s go.
This is the final idea so you can see where we ended up first from the Prompts that are dropping today: TWINPORT — The Infrastructure Mirror Expo- Here is the idea that was created in minutes using these prompts and and Invideo.ai to create the video.
From Idea to Blueprint in 2 Hours
This Prompt Drop isn’t about just sharing one idea—it’s about giving you a method to think like an event entrepreneur in real time. It’s a toolset for moving fast from inspiration to structure, using AI and storytelling to pressure-test a new show concept.
The goal? Not to perfect it. But to get it out of your head and into the world.
In this edition, I’m walking you through the seven-prompt system I use to take an event idea from sketch to strategy—fast.
Each prompt builds on the last. You don’t need a name. You don’t even need a format. You just need a sense that something’s forming.
We’ll go step by step—but I won’t reveal the actual results until the end.
This way, you can think through it yourself, without being biased by where I ended up.
Let’s get into the prompt framework.
Wake up with a half-formed thought
Run it through a prompt to see if there’s a real niche forming
Invent a fictional founding team (or model it after myself and collaborators)
Sketch a trade show format that would serve that community
Write a press release to test tone and positioning
Build a Gamma deck to visualize it
Create a sizzle reel using InVideo.ai
Run it through NotebookLM to hear a third-party synthesis
This isn’t just about dreaming—it’s about shipping. Fast.
In this edition, I’m holding back the full blueprint until you see the deck and the video.
That’s where the idea clicks.
TWINPORT is a fictional example. But the niche—digital twins for infrastructure—is very real. The projected first-year attendance is 1,500 to 1,800 people, with over 100 booths forecasted. Revenue from exhibit sales alone could top $1.25 million.
So before we get into the details, the brand name, and the P&L—watch the idea come to life.
👉 [Click here to view the TWINPORT Gamma presentation and sizzle video] (insert link here)
I’m a serial entrepreneur in the greater event space. I’ve launched media companies, created industry-defining trade shows, and spent my life convening communities through everything from black-tie galas to multi-day expos.
I’m constantly coming up with ideas—new conferences, B2B summits, consumer experiences, software tools for planners—and for most of my career, even a halfway decent idea took weeks to vet. You had to run numbers, call favors, test concepts, and wait for feedback.
But AI has changed everything.
This past Sunday, I woke up at 6 a.m., tossed out a half-baked concept into ChatGPT, and by 8 a.m., I had a detailed business model, a draft press release, a vision deck, a script for an InVideo reel, and the early validation I needed to move forward—or toss it.
This is the new era of event entrepreneurism.
We’re no longer just producers. We’re inventors, fast prototypers, soft power architects. My goal is to create a world where event creators—especially those leaving big orgs and tired of 20-person idea committees—can dream freely, test instantly, and build with real stakes.
This Prompt Drop is the result of that 2-hour jam session: a complete outline, business plan, and launch narrative for a new show idea called TWINPORT. It’s my blueprint—but it’s also yours to steal.
Everything I’m sharing here—every section, every number, every narrative—is here to help you build the next great event.
Let’s get into it.
🗣️ A Prompt You Can Steal, Remix, or Run With
This is not just a concept—it’s a blueprint.
Use it. Lift it. Share it. Build it.
Whether you’re an event producer, futurist, civil engineer, or civic tech operator, this prompt is designed to help you explore what it means to invent the next great trade show from scratch.
Here’s the full working prompt, already answered in depth.
You don’t need a logo. You don’t need a theme. You don’t even need a name. You just need a spark—and a good prompt.
This is the exact sequence I used between 6 a.m. and 8 a.m. to take a loose idea and turn it into something with legs. It’s equal parts startup deck, mood board, and reality check.
Use these seven prompts to build from instinct to infrastructure:
Find the Gap. Prompt 1: The Hole in the Market
Prompt:
What specific industry or sector do you understand deeply that is currently underserved by events or convenings? Who are the people working in this space that haven’t yet been brought together? What makes this niche urgent or interesting now?
Set the Mood. Prompt 2: Vision & Vibe
Prompt:
Describe your event as if you were pitching it to a creative director or strategic partner. What kind of feeling does it give? What kinds of events, media, or personalities does it emulate? What makes the experience compelling—even before a single session is booked? Imagine if [type of person] walked into a show that felt like a cross between [Event A] and [Event B]. That’s what I’m building. The experience should make people feel [adjective, e.g., ‘energized,’ ‘like insiders,’ ‘on the edge of innovation’]. I’m channeling the energy of shows created by people like [e.g., Jay Weintraub of InsurTech Connect or Jonathan Wiener of Money2020].
Do the Math. Prompt 3: Feasibility Filter
Prompt:
Sketch a back-of-the-envelope financial model. How many people could realistically show up in year one? What are the core revenue streams—booths, sponsors, tickets, grants? Estimate expenses. Can this break even or show momentum in Year 1 or 2? I’m expecting about [1,000–2,000] attendees in Year 1. I’ll price booths between [$X and $Y], tickets at [$X], and offer sponsor tiers from [$X to $X]. If I can bring in [estimated revenue], and keep production under [estimated expenses], I break even by [when].
Make the Case. Prompt 4: Business Plan Drilldown
Prompt:
This is the exact structure you’ll want to use for building your own business plan—whether you’re validating an early-stage idea or preparing for a real investor conversation. Treat this as your planning outline.
Write a business summary that would make sense to an investor, strategic sponsor, or co-founder. Keep it clear, credible, and structured.
Answer the following:
Market Sizing
What is the Total Addressable Market (TAM) for this industry or problem?
What is the Serviceable Available Market (SAM) based on geography, buyer type, and timing?
What Share of Market (SOM) could you plausibly reach by Year 1–3?
Exhibitor & Sponsor Landscape
Who are the top 5–10 companies you’d target as anchor sponsors or exhibitors?
What’s the value proposition for them to participate (e.g., leads, positioning, product launch, category dominance)?
Competitive Analysis
What shows or summits already operate in or near this space?
What do they do well, and where do they fall short?
What specifically differentiates your show (format, energy, access, architecture)?
Investor Alignment
What kind of investor would this attract (VC, family office, strategic operator)?
Would this be bootstrapped, angel-funded, or backed by an established media/event org?
Exit Strategy or Expansion Path
What would success look like? Who might acquire this, and why?
Could this evolve into a licenseable or regional series?
Go-to-Market Strategy
What channels will you use to reach your audience (email, PR, influencers, strategic partnerships, media buys)?
What’s your hook or reason to attend now (FOMO, exclusivity, content, location)?
What’s the timeline for promotion and conversion?
Founder & Team Advantage
What unique expertise, networks, or credibility does the founding team bring?
Have you launched events before? Built communities? Worked in the industry you’re targeting?
Why are you the ones to build this?
Data & Insight Strategy
What kind of data will this event surface (attendee behavior, industry benchmarking, emerging trends)?
Can you turn that data into a product (reports, market maps, briefings)?
Could this be a long-term content/IP asset?
Growth & Scale Strategy
If this event works, what’s the next move—add cities? Industries? Content verticals?
Can it expand into media, digital platforms, community memberships, or consulting?
Is this a franchise model or a centralized IP brand?
Early Traction / Signals
Do you have any LOIs, anchor speakers, sponsor commitments, media interest, or waiting lists?
What indicators suggest this market is ripe (funding rounds, press headlines, competitor gaps)?
Have similar formats worked in adjacent industries?, networks, or credibility does the founding team bring?
Have you launched events before? Built communities? Worked in the industry you’re targeting?
Why are you the ones to build this? Who might acquire this, and why?
Could this evolve into a licenseable or regional series?
Build the Pitch. Prompt 5: Gamma Deck Plan
Prompt:
( Gamma.app is my current favorite deck creator. It’s super fast and you can easily edit once you get the hang of it)
Now that you’ve built a business case, write the messaging for a visual pitch deck in Gamma. This is your opportunity to turn insight into persuasion.
Focus on clarity and confidence. Don’t explain—convince.
Write short, punchy copy you would place on slides that answer:
What problem is this event solving?
What’s the show, in one killer sentence?
Who’s it for—and why will they come?
What happens on-site that no other event offers?
How does this make money?
Why now?
What’s your future vision or exit?
Keep it tight—this is the language that earns you a meeting.
Sell the Dream. Prompt 6: Sizzle Reel Script
( Invideo.ai is my current favorite video creator. I use all the generative features and its pretty good. Lots of new options in this area including the new google products. I like the idea of seeing what an event could look like in this form before pitching it to investors)
Steal This Prompt:
Use this prompt to write a 60-second video script that you can drop into a tool like InVideo.ai to test the emotional impact of your idea. Your goal is to make someone feel the tone and urgency of your show.
Structure it like this:
1. Hook (Opening Line) A single line that immediately provokes curiosity or stakes a bold claim. Example: “What if your city could think before it was built?”
2. Setup (What’s Broken or Missing) Explain the problem in 1–2 lines. What’s being overlooked? Why does it matter now?
3. Vision (What This Show Makes Possible) 2–3 lines about how your event helps shape a new future. Who comes? What happens there?
4. Vibe (Tone + Visuals) Describe the mood. Is it civic? Tech-forward? Intimate? Use words that suggest sound, color, or motion.
5. Tagline (Anchor the Concept) A 5–8 word phrase that captures the essence of your event.
6. Call to Action One clear invitation: “Visit [site],” “Apply to speak,” “Get on the list.”
Keep the voiceover tight. Write it like a cinematic trailer—not an explainer. If it helps, think of the tone you’d hear in a TED trailer, a Nike commercial, or a tech product launch.
Pressure Test It. Prompt 7: Peer Critique Review
Prompt:
Imagine you’ve just presented your entire event concept to someone you deeply respect in the industry—someone who knows the business, isn’t afraid to tell the truth, and wants you to succeed.
Ask them (or an AI acting as them):
What parts of this idea feel strong, original, and timely?
What parts seem vague, derivative, unrealistic, or underdeveloped?
Where are the credibility gaps—in strategy, execution, or positioning?
Is this a show they’d invest in, attend, or recommend? Why or why not?
What do they think is the “biggest risk” or red flag?
What would they push you to double down on?
Then write their answer as if they gave it to you directly. Let it be blunt, smart, and emotionally real. You can even run this prompt in NotebookLM or ChatGPT using your full plan as input to simulate the critique.
Steal This Prompt Stack
You’ve now seen the full stack of prompts that helped me shape a show idea in two hours. What started as a sleepy thought turned into a business model, a Gamma deck, a sizzle video, a press release—and a real sense that this could work.
Want to see what it became?
Here again is the Invideo.ai sizzle reel for the TwinPort Idea.
