From Backdrop to Backbone: How Venues Are Reshaping the Future of Events

Sho-Soft, a real-world-tested SaaS platform born inside Magic Box LA, is reinventing venue management for the next generation of operators

The Infrastructure Layer of Events Is Finally Getting Its Moment

The event industry thrives on energy — brilliant ideas, bold experiences, unforgettable moments. But underneath it all, it runs on infrastructure: venues, logistics, staffing, payments, and the invisible scaffolding that lets events even happen.