Freeman Builds Worlds

Janet Dell runs the temporary-infrastructure machine that makes it possible.

Freeman doesn’t just put on events; it builds worlds from nothing. One weekend a Toronto parking lot becomes a stadium for Live Nation. The next, an Iowa cornfield is reborn as a “Field of Dreams” ballpark. A waterfront morphs into Fanatics Fest, part sports expo, part cultural carnival. The walls, the ceilings, the venue itself: none of it has to exist…