FLOP No. 49 – Netflix BAFTA Afterparty Fire (2024)
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The Promise: Netflix hosted its elite BAFTA afterparty at the Chiltern Firehouse—glamorous, curated, exclusive.
What Happened: A fire broke out just before doors opened. Guests were rerouted last minute to another venue. The experience was salvaged, but not the perception.
What Failed: Emergency readiness. Brand continuity. Guest communication.
What We Learned: Crisis management is part of the invitation.
What an Event Pro Would’ve Advised: Have a backup venue confirmed. Prep emergency protocols with media coordination.