Flop No. 48 - Michael Bay Freezes on Stage at CES (2014)

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The Promise: Blockbuster director Michael Bay was brought on stage at CES to help unveil Samsung’s new curved TV with big Hollywood flair.

What Happened: The teleprompter failed. Bay froze. Fumbled a few words. Then walked off stage.

What Failed: Speaker prep. Prompt reliance. No real-time recovery plan.

What We Learned…