FLOP No. 43 – Google Glass Skydive Reveal (2012)

GatheringPoint.new: The 50 Biggest Event Flops in History

The Promise: A Google I/O keynote moment to reshape wearable tech. A team of athletes skydived from a blimp wearing Google Glass, broadcasting the jump in real-time to a live audience.

What Happened: The tech barely worked. The product never landed in real culture. The stunt was epic—but the follow-through flopped. Glass became a punchline.

What Failed: Great show, no staying power. The launch outpaced the adoption.

What We Learned: You can’t leap past utility with theatricality.

What an Event Pro Would’ve Advised: Time stunts to product readiness. Make storytelling match rollout pace.