FLOP No. 41 – Elon’s Twitter Space with DeSantis (2023)
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The Promise: A history-making presidential campaign launch—on Twitter Spaces, hosted by Elon Musk.
What Happened: The livestream glitched repeatedly. Audio cut out. The event crashed mid-announcement. Listeners dropped off. The supposed future of political messaging turned into a technical breakdown.
What Failed: Platform overpromised and under-delivered. Musk’s presence magnified attention—but also magnified the stumble.
What We Learned: If your platform crashes mid-launch, the only message that lands is failure.
What an Event Pro Would’ve Advised: Load test the platform. Rehearse timing. Build redundancy. Don’t mix ego with production tech.