FLOP No. 36 – The Mississippi Bubble Gala (1720)
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The Promise: A Parisian frenzy of wealth driven by the Mississippi Company. Stock values soared. Lavish parties celebrated the wealth boom.
What Happened: It collapsed. The company was a speculative fiction. The “bubble” burst. Events turned from opulent to ominous. John Law fled France.
What Failed: The event was based on false value. Narrative outpaced reality.
What We Learned: Speculation with invitation leads to ruin.
What an Event Pro Would’ve Advised: Don’t plan celebration until you’ve cashed the check.