FLOP No. 35 – Willy’s Chocolate Experience (Glasgow, 2024)
Gatheringpoint.news: The 50 Biggest Flops in Event History
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The Promise: An “immersive Willy Wonka chocolate factory” in Glasgow. The marketing, built on AI-generated images, teased enchanted gardens, rainbow tunnels, and bubbling chocolate fountains. Tickets went for £35 per person, sold as a magical day out for families.
What Happened: Guests arrived to a bare warehouse dresse…
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