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The Promise: At the height of Toy Week, Mattel and Hasbro rolled out gendered talking dolls—Teen Talk Barbie and GI Joe—with pre-scripted catchphrases.
What Happened: Activist pranksters swapped voice boxes in store shelves nationwide. Barbies shouted, “Vengeance is mine!” GI Joes chirped, “Let’s go shopping!” Media frenzy…
