FLOP No. 22 – Ford Edsel Launch (1957)

Gatheringpoint.news: The 50 Biggest Events Flops in History

Aug 23, 2025

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The Promise: Ford’s most ambitious vehicle rollout—an entire division launch with a massive marketing budget and a nationwide dealer preview.

What Happened: The car was mocked for its design, overpriced in its category, and rushed to market. Dealer confidence collapsed, and the Edsel became synonymous with commercial fa…

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