FLOP No. 16 – Four Seasons Total Landscaping (2020)
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The Promise: A post-election press conference from the Trump campaign, positioned as a national update on voter fraud and legal action.
What Happened: The event was held not at the Four Seasons Hotel, but at Four Seasons Total Landscaping—a small business situated between a crematorium and an adult bookstore. The optics were instantly memed. Giuliani's sweaty, chaotic speech didn’t help.
What Failed: Venue mix-up became the story. The visual undermined the message. The credibility collapsed on contact.
What We Learned: The backdrop is the punchline if you don’t control your frame.
What an Event Pro Would’ve Advised: Confirm venue brand alignment. Walk the site in advance. Use staging to support—not mock—your message.
