FLOP No. 13 – Biden–Trump Debate (2024)

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The Promise: A presidential showdown—poised, prepared, and nationally broadcast. For Biden, it was a reset moment.

What Happened: Biden struggled visibly. His voice faltered, responses were scattered, and optics dominated coverage. The debate sparked panic within his own party and triggered media meltdowns.

What Failed: There was no clear media coaching or environment control. The team treated it as a normal debate instead of a high-risk event.

What We Learned: Once the moment is public, there’s no pulling it back. Every performance is a production.

What an Event Pro Would’ve Advised: Rehearse on camera, not on paper. Design environment for clarity. Control pace and visual narrative.