FLOP No. 12 – Charlottesville 'Fine People' Remarks (2017)
Gatheringpoint.news: The 50 Biggest Flops in Event History
The Promise: After a deadly clash at a white nationalist rally, President Trump held a press conference to address the crisis.
What Happened: Rather than de-escalate or condemn, Trump said there were “very fine people on both sides.” The moment shocked viewers, enraged critics, and created a messaging vacuum that haunted the administration.
What Failed: Narrative control disappeared. Moral authority wasn’t asserted. A press moment turned into a branding crisis.
What We Learned: The podium is not neutral. If you don’t claim the narrative, it claims you.
What an Event Pro Would’ve Advised: Rehearse crisis messaging. Use high-stakes language sparingly. Lead with clarity in charged atmospheres.
