Engineering Serendipity

How Tim Groot built Grip to help the right people meet—and why he believes the future of conferences will be measured in conversations, not square footag

The modern conference industry runs on a strange contradiction. Tens of thousands of professionals may gather under one roof, filling exhibition halls the size of aircraft hangars, yet the real value of those gatherings usually comes down to only a handful of conversations. The founder who meets an investor at the right moment, the retailer who finds a …