David Adler Bangs His Spoon: If They’re Complaining About the Loud Sound, You’re Running an Amateur Event

Banging Spoon Scale for This Column: INTENSE BANGING — Because sound is sabotaging your event ROI.

If attendees are complaining about the sound at your event, it’s an unmistakable red flag. As event professionals, we fuss over venues, decor, and catering, yet sound—the most crucial aspect of an experience—is often treated as an afterthought. I’ve seen magnificent events fall flat because nobody could hear the keynote, or networking mixers turn into s…