CONVENING LEADERS: READING THE MAIN STAGE

What the Keynotes Reveal About Who the Conference Is For

If a conference agenda tells you how an industry speaks to itself, the main stage tells you how it wants to be seen by the world. Keynotes are not chosen for their instructional value. They are chosen for their symbolic weight. They are the part of the program outsiders notice, sponsors reference, and attendees cite when explaining why they showed up at…