Gathering Point News

Gathering Point News

Advertising Week Wins Platinum Gathering Medal for Shaping the Language of Modern Marketing

A Platinum Medal Winner: The People Who Control the Narrative Don’t Hold Office. They Hold the Room.

David Adler's avatar
David Adler
Sep 11, 2025
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Marketing is no longer a department. It’s power. Not soft power in the metaphorical sense, but actual cultural authority—shaping elections, moving money, defining truth, designing movements. We used to have three networks that decided what the country talked about over dinner. Now, three creators, three platforms, or three brand ecosystems can define th…

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