The Importance of Gatherings: Events Are Cities. Organizers Are Mayors

The elevated model for event organizers who build, govern, and protect pop-up cities—proofed by this summer’s conferences

The events industry is the vast ecosystem behind conventions, trade shows, conferences, festivals, and brand experiences—a powerful engine that moves people, money, and ideas. As offices went hybrid and remote, these gatherings absorbed the social, professional, and even romantic collisions that used to happen at work. Think of each event as a pop-up ci…