A Very Important Reminder: We Love SXSW- But Accessibility Shouldn’t Be the Detail That Gets Ignored.

In the rush to build the perfect pop-up, accessibility can quietly disappear but the reminder is that accessibility isn't a nice to have, it's the law.

By David Adler and Robin Leeds

If the modern events industry truly believes in the power of gatherings to shape culture, commerce, and community, then accessibility cannot remain an afterthought buried in a production checklist. It has to be part of the architecture of the event itself. Because the real power of event organizing isn’t simply bringing pe…